Where Alchemy Park came from
Some people find their calling early in life. Others spend a lifetime building toward it without realizing it, until one day, everything clicks.
That is my story
I grew up with the kind of self-esteem issues that make you feel invisible. Diagnosed with ADD at eight, I spent years feeling like my brain worked differently than everyone else's — because it did. What I found in that experience wasn't defeat. It was a deep need to understand people, and an even deeper desire to help them.
Alchemy Park exists because I know what it feels like to not see yourself clearly, and I know the power of the right environment, the right hands, and the right people to change that.
So I studied psychology in college, minored in art, because creating was the one place my mind felt completely free , and somewhere along the way started working in salons and eventually as a hair and makeup artist in Los Angeles.
It took LA to show me what I actually loved , and it wasn't the hair or the makeup. It was the moment someone looked in the mirror and felt different. That shift. That exhale. That was what I was chasing.
I moved to Florida, started a family, and built a women's portrait photography studio , spending my days capturing women at their most vulnerable and their most beautiful.
That's when my studio assistant looked at me one day and said: there's a gap in this market. Nobody is doing this here the right way. She was right. Coral Springs had nowhere that offered a blow dry experience with genuine customer service , everywhere felt transactional, cold, forgettable. No place where you walked in and felt like you actually belonged.
So I built it.
We opened as a blow dry bar. But it didn't take long before I realized my deepest joy wasn't just serving guests , it was watching my stylists grow. So we evolved into a full-service salon, not just for our guests but for our team. Because I believe your work should contribute to a full and fulfilling life. That's not a perk. That's a value.
Psychology. Art. Beauty. People. Growth. It was all leading here.
Alchemy Park exists because I know what it feels like to not see yourself clearly, and I know the power of the right environment, the right hands, and the right people to change that.
That's the alchemy.
— Erin Martin